Shape how Switzerland’s digital trust ecosystem becomes operational.
swiyu provides the legal and technical rails for verifiable digital credentials. The Launchpad is the coordinated activation mechanism that bridges the gap between infrastructure and real adoption – across sectors, organisations, and use cases.
Contact: launchpad@didas.swiss · Initiative by DIDAS.SWISS
The infrastructure exists. Adoption doesn’t happen automatically.
Level 1 is the state e-ID. Level 2 covers state credentials. Level 3 – the real economic and social network effect – requires companies, associations, NGOs, and public bodies to build concrete verifiable data flows. That coordination gap is what the Launchpad addresses.
Chicken-and-Egg Problem
Issuers wait for verifier demand. Verifiers wait for issuers. The Launchpad breaks the deadlock through coordinated activation.
Market on Hold
Many organisations are watching swiyu but not yet committing to concrete use cases. Coordinated momentum unlocks the first movers.
No Cross-Sector Coordination
Level 3 use cases need shared standards, governance artefacts, and trust across sector boundaries – none of which emerge automatically.
Ecosystem Funding Gap
Individual projects fund their own goals, not the shared artefacts, roadmaps, working groups, and coordination that everyone benefits from.
Level 3 needs special attention – and that’s where the Launchpad operates.
Secure identity verification
State e-ID – seamless digital identity proof replacing the physical ID card.
Digital e-government processes
State credentials: eLFA, mDL, residence certificate, diplomas, criminal record.
Verifiable data flows for business & society
Membership cards, access rights, loyalty cards, health insurance cards, employee credentials, B2B credentials, pension proof – and much more.
Five types of organisations – one ecosystem.
Businesses as Issuers, Verifiers & Innovators
Banks, insurers, retailers, platforms, employers, education providers, health actors, telcos, mobility, trade & supply chain.
Public Bodies & State-Adjacent Actors
Federal offices, cantons, municipalities, DVS, registries, public data and standardisation bodies.
Sector Associations & Governance Bodies
Associations that can organise sectoral rules, roles, use cases, semantics, and recognition for credentials.
Technology & Integration Partners
Wallet providers, credential platforms, trust service providers, PKI, IAM, KYC/KYB, register & API integrators.
Civil Society, Academia & Public Interest
For privacy, data minimisation, digital self-determination, inclusion, governance quality, and democratic legitimacy.
From abstract infrastructure to concrete business value.
Reduce Friction & Fraud
Less onboarding friction, fewer form-breaks, verifiable counterparties. Fraud and compliance cost go down.
AI-Ready Data
Data with provenance, authority, integrity, and context – ready for automation and AI-supported decisions.
Strategic Optionality
Open standards and interoperable infrastructure reduce lock-in and protect long-term investments.
Board-Level Relevance
Digital dependency, fraud, complexity, and governance risk become operationalisable at executive level.
Shape Standards Early
Early participants define governance artefacts, credential schemas, and market structure. Latecomers inherit them.
Cross-Sector Network Effects
Reusable credentials and shared artefacts multiply in value the more sectors and actors adopt them.
Low Hanging Fruit – Sector Opportunities
Instant Eligibility & Dynamic Pricing
Discounts and prices automatically based on verified attributes: student, employee, age, residence.
Verifiable Loyalty & Membership
Reusable customer and membership programs across retailers and channels without re-registration.
Zero-Friction Checkout
1-click purchase with integrated identity and attribute verification – no uploads, no forms.
Faster Claims & Fraud Reduction
Verifiable credentials for events, ownership, and insurance status enable faster, automatable claims processing.
Underwriting Efficiency
Reusable verified identity and attribute data reduce onboarding effort and improve data quality.
Broker & Ecosystem Interaction
Verifiable roles and authorisations enable more efficient collaboration between insurers, intermediaries, and partners.
Verifiable Diplomas & Qualifications
Tamper-proof diplomas, EFZ/EFP certificates, and micro-credentials – instantly verifiable, holder-controlled.
Recruiting & HR Automation
Automated verification significantly reduces time-to-hire and fraud in recruitment.
Lifelong Learning & Mobility
Portable, self-managed learning and employment record across institutions and borders – EU mobility included.
KYC & Onboarding
FINMA-compliant KYC credentials enable onboarding in minutes, not days – drastic compliance cost reduction.
Credit & Open Finance
Verifiable income and creditworthiness credentials directly from source systems enable faster credit decisions.
Interbank & Ecosystem
Verifiable corporate identities (vLEI/GLEIF) create the foundation for a Swiss Open Finance ecosystem.
Digital Agency & Service Access
The swiyu e-ID enables digital agency (Handlungsfähigkeit) – not direct login. Using their e-ID, holders request a dedicated login credential from a public or private issuer, store it in the swiyu wallet, and use it to access services across sectors.
Once-Only Principle
Residence certificate, business register entry, professional qualification – issued once, reused many times.
Registry Interoperability
Connecting federal and cantonal registries via verifiable credentials creates interoperable data pipelines.
Login Credential
Issued by public or private sector organisations via the e-ID process. Holders store it in the swiyu wallet and use it as a service login – no new account creation, no repeated registration across services.
Customer Credential
Companies issue portable customer credentials to their clients. Reusable across channels and partner networks – replacing loyalty cards, login accounts, and registration forms sector-wide.
Employee & Self-Attested Credentials
Employers issue verifiable employee credentials. Individuals self-attest a general data package (name, address, pseudonym) – a digital business card requiring no institutional issuer.
Activities in the Launchpad.
Sector Info-Calls
What is swiyu? What does Level 3 mean for your sector? Which use cases are relevant? Who are the issuers, verifiers, and governance authorities?
Use-Case Roundtables
From idea to implementation logic: Use-Case Canvas, issuer/verifier mapping, credential requirements, governance questions, business value hypotheses.
Cross-Sector Value Exploration
Identify reusable patterns: KYC credential, employee credential, verifiable IBAN, student credential, organisational identity, tickets & memberships.
Working Groups
Develop artefacts, standards, governance rules, and roadmap elements in sector-specific councils and cross-sector groups.
Pilot Track
Measurable Level 3 integrations with real business value. Business, governance, and technical support provided throughout.
Neutral coordination – no data ownership, no platform interests.
DIDAS does not own the data or the technical infrastructure. As the Orchestrator for AN3, DIDAS coordinates trust, collaboration, artefacts, and cross-sector adoption – creating the neutral space no individual sector player can credibly provide alone.
DIDAS & DVS
DVS focuses on AN2 / public administration credentials. The Launchpad complements DVS for private, civil-society, and cross-sector use cases at AN3.
DIDAS & BJ/FOJ
BJ/FOJ remains the state anchor and governance authority for swiyu infrastructure. DIDAS stays aligned on Orchestrator role, public roadmap, and budget decisions.
Launchpad vs. Sector Projects
Sector projects can still fund their own objectives. But a portion flows into shared ecosystem artefacts, standards, and cross-sector coordination – preventing isolated silos.
Join the Coalition of the Willing.
The window to shape Switzerland’s digital trust ecosystem opens now. Those who act today define the standards, governance, and market structure. Latecomers inherit them.
Sign the MoU
Signal visible support and commit to long-term ecosystem co-financing.
Pilot a Use Case
Build a concrete Level 3 integration with measurable business value. Full business, governance, and technical support provided.
Engage & Learn
Join DIDAS working groups to shape artefacts, standards, rules, and the roadmap. Start with a Sector Info-Call.
Don’t Fragment. Do Unite. The Ecosystem is Built Now.
Digital Identity and Data Sovereignty Association
DIDAS is a Swiss non-profit association that has accompanied the e-ID programme for over five years, nationally and internationally. Today we count more than 70 members from all key sectors.
Our focus: creating a neutral space for experts, policymakers, and practitioners to collectively shape a digital credentials ecosystem for Switzerland – demystifying digital trust, collecting best practices, connecting expert communities, and thought-leading on business, technical, and legislative aspects.
Interested to become a member or an Ecosystem Steward? Contact us.